Sofascore's Karlo Knežević joins CroAI Governing Board
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16 Sept 2026Sofascore's Karlo Knežević joins CroAI Governing Board
Sofascore continues to strengthen its role in the wider tech and AI community. Karlo Knežević, Head of AI at Sofascore, has entered the Governing Board of CroAI, the Croatian Artificial Intelligence Association. The appointment reflects a shared focus on responsible AI development, education, and stronger collaboration between industry, academia, and institutions.
Connecting AI education, industry, and the public
Speaking about his decision to join CroAI, Knežević highlighted the continuity with his long-term work in AI education and public engagement.
“Joining CroAI is a natural continuation of my long-standing involvement in the development of artificial intelligence in Croatia. Over the years, I have taken part in initiatives aimed at bringing AI closer to the wider public, demystifying the technology, and promoting its responsible use. That mission is directly aligned with what CroAI represents.”
Karlo Knežević, Head of AI at Sofascore
His role on the Governing Board will focus on expanding understanding of AI beyond technical circles, supporting responsible adoption, and building practical bridges between research and real-world use.
Real-world AI experience from Sofascore
Knežević brings hands-on experience from leading AI development at Sofascore, where machine learning systems are used daily by millions of sports fans worldwide. He underlined the importance of sharing applied knowledge, not just theory.
“All my talks and public appearances are based on everyday work, from research and development of machine learning models to their implementation and production for millions of users through projects I lead at Sofascore. These are not theoretical examples, but real AI systems with measurable impact.”
Karlo Knežević, Head of AI at Sofascore
At Sofascore, AI plays a key role in areas such as personalized recommendations, content classification, and video and text enrichment of sports data. This applied perspective is expected to add practical value to CroAI’s initiatives.
Who is Karlo Knežević?
Karlo Knežević holds a PhD in Computer Science and is an expert in artificial intelligence and data processing. As Head of AI at Sofascore, he leads strategic development and the implementation of advanced AI systems in a high-scale production environment. Alongside his industry work, he is active in education, mentoring, and public communication, regularly speaking at conferences, panels, and educational programs focused on AI literacy and responsible technology use.
His professional focus sits at the intersection of scientific research and industrial application, with a strong emphasis on ethical AI growth and long-term impact.
What is CroAI?
CroAI is the Croatian Artificial Intelligence Association, bringing together industry professionals, researchers, institutions, and young talent. The association works on AI education, policy dialogue, and ecosystem development through initiatives such as Elements of AI, Heroes, and BrAIn. Its goal is to make AI more accessible, understandable, and beneficial for society as a whole, while supporting innovation and responsible regulation.
With Knežević joining its Governing Board, CroAI further strengthens its connection to real-world AI deployment and large-scale digital platforms.
This step also reinforces Sofascore’s commitment to responsible AI development and knowledge sharing, extending its impact beyond sport and into the broader AI ecosystem.
The latest stories
Italy, Nearly 70 Pre-Selections for Mancini: Squad List Announced Tomorrow, Spotlight on a New Generation
17 Sept 2026Pure Class Raphinha
17 Sept 2026Serie A has 14 players in the top 50, but only five are Italian
17 Sept 2026From Robbery to DiaLise: Can Bayern’s new wing duo create their own legacy?
17 Sept 2026Estudiantes oust Corinthians in Libertadores
17 Sept 2026Barcelona 7-2 Real Racing Club: Raphinha hat-trick and big numbers
16 Sept 2026
Sofascore continues to strengthen its role in the wider tech and AI community. Karlo Knežević, Head of AI at Sofascore, has entered the Governing Board of CroAI, the Croatian Artificial Intelligence Association. The appointment reflects a shared focus on responsible AI development, education, and stronger collaboration between industry, academia, and institutions.
Connecting AI education, industry, and the public
Speaking about his decision to join CroAI, Knežević highlighted the continuity with his long-term work in AI education and public engagement.
His role on the Governing Board will focus on expanding understanding of AI beyond technical circles, supporting responsible adoption, and building practical bridges between research and real-world use.
Real-world AI experience from Sofascore
Knežević brings hands-on experience from leading AI development at Sofascore, where machine learning systems are used daily by millions of sports fans worldwide. He underlined the importance of sharing applied knowledge, not just theory.
At Sofascore, AI plays a key role in areas such as personalized recommendations, content classification, and video and text enrichment of sports data. This applied perspective is expected to add practical value to CroAI’s initiatives.
Who is Karlo Knežević?
Karlo Knežević holds a PhD in Computer Science and is an expert in artificial intelligence and data processing. As Head of AI at Sofascore, he leads strategic development and the implementation of advanced AI systems in a high-scale production environment. Alongside his industry work, he is active in education, mentoring, and public communication, regularly speaking at conferences, panels, and educational programs focused on AI literacy and responsible technology use.
His professional focus sits at the intersection of scientific research and industrial application, with a strong emphasis on ethical AI growth and long-term impact.
What is CroAI?
CroAI is the Croatian Artificial Intelligence Association, bringing together industry professionals, researchers, institutions, and young talent. The association works on AI education, policy dialogue, and ecosystem development through initiatives such as Elements of AI, Heroes, and BrAIn. Its goal is to make AI more accessible, understandable, and beneficial for society as a whole, while supporting innovation and responsible regulation.
With Knežević joining its Governing Board, CroAI further strengthens its connection to real-world AI deployment and large-scale digital platforms.
This step also reinforces Sofascore’s commitment to responsible AI development and knowledge sharing, extending its impact beyond sport and into the broader AI ecosystem.